Category: business how-to

I invite you to search the internet for companies similar to yours. What are the results? As it turns out, there are hundreds of similar businesses to your services and brand. What can we do as business owners to ensure our work has a strong web presence with top search results? Many people will click on the first three links that appear following a search on Google, for example. That’s tough competition. Your business may not have the financial budget that bigger companies have to pay for advertising. There are several all-encompassing aspects of competing and even thrive among so much competition.

There are key elements that must be in place to ensure the success of your business. All of these vital aspects fall under the umbrella of digital marketing. To achieve marketing success, you must be determined, ambitious and patient.

Are you aware of your target audience? Brainstorm about who needs your services and create a strategy plan or a business model. Write down what has worked for you in the past and what has not. Learn from your mistakes so that you can avoid making them again. The following should be at the core of your marketing plan:

SocialMediaSocial Media Marketing (SMM)Social Media Marketing is establishing your business’s presence on different social media platforms. Create a business page and fan page. Keep it up-to-date with relevant information to your business. Readers can share content across their social networks.

Search Engine Optimization (SEO) – Establishing a solid web presence in search engine’s results. Organic SEO is the most cost-efficient to raise your ranking. There’s a required keyword density that shouldn’t be deviated from. Having too few or too many keywords affect search engine results. It’s in your best interest to hire an SEO specialist to ensure it’s done correctly.

Internet Reputation Management – Always review your company’s existing reputation by comparing it to similar companies. You can learn from their successes and adopt some of the same methods that they’ve been using.

Blogging – Just about every website you visit these days has a blog. A blog can have posts that are relevant to your company’s services or write about recent news. Blogs should be updated frequently adding at least one new post per week. Invite visitors to subscribe to your blog. Always have social media share buttons available with the option for readers to comment on your blog. The most popular social media platforms are Facebook, Twitter, LinkedIn, Pinterest, and Instagram. Learn social media’s best practice from this site

When speaking of Google search engine results, remember SEO is your best friend. SEO specialists know what keywords potential customers may input. People use all kinds of different phrases, and these keywords need to lead them directly to your website.

Regarding search engines, Google is King among them all. The majority of individuals will use Google before others, such as Yahoo or Bing. Many times, the top two links that appear are usually paid ads. These companies pay for ads to appear which shoots them straight to the top. It could be an option for your business, but if your budget is tight, you’ll need to rely on organic results. This is where SEO comes into play. Your website must have quality, relevant content with easy to read information. For example, utilize headings and bulleted points. The easier the read, the more likely people will read.

Having a campaign strategy also needs to be put in place. These strategies are online and offline advertising such as social media and print literature. You’ll need to have a static message to include in all promotional activities. Advertising campaign strategies include your company’s brand and raising its awareness, which will hopefully convert into sales.

Expose your brand through both online and offline media channels. Offline channels include print (brochures, newspapers, and magazines), radio commercials and “snail mail.” Your target audience will differ in age dramatically, so your company must adapt to both. The older generation tends to still read newspapers and magazines, while the younger rely on the internet for news or information.

Stay on top of your target audience as well. They can change over time as interests change. The internet is the largest resource available for advertising and staying on top of your business’s success. All of the above information applies to e-commerce as well as brick and mortar companies. Utilizing the above methods will ensure your business stays competitive and succeeds past your expectations.